We are excited to unveil the design for LR’s new homepage. To get this point, we have carried forward what we have learned through each stage in the redesign project so far.

1. Content Strategy – We started with an approved content strategy. Through our content strategy work, we identified more than 15 different content types.
2. Design Exploration – Content strategy work informed our design exploration, which set the design direction (visual language) for the new website.
3. Component Library – We create a large number of components in our component library to serve all of our different content types.
4. Interior Templates – We created more than 14 interior templates that are strategically used to help arrange content in the component library to serve the purpose of pages. The interior template work informs what we are doing with the homepage since we’ve put a lot of thought into the content types and components used throughout the rest of the site.