Student registering to vote on LR campus

User Personas, Sitemap & Navigation Development

During September and October we worked to develop website user personas and the new website’s sitemap.

It’s important to understand what goals we are trying to achieve with persona and sitemap development during the user experience phase of the project.

  1. Develop an intuitive, user-driven architecture with clear navigational pathways for prospective students, current students, parents, and other important tertiary audiences.
  2. Ensure that all campus and graduate pathways are represented to support an engaging, efficient user journey.

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