Incredibly important to LR’s Digital Footprint, the university’s website is just one component of our digital strategy. The LR website serves as our information and transactional hub and as our most important marketing and communications vehicle.
A poor visitor experience can hurt websites in numerous ways, including turning away prospective students and donors because the website is difficult to use, doesn’t communicate our brand or isn’t set up with calls to action that request visitors’ information at the point when they are most interested in LR (aka conversions).
Another important component of a strong digital strategy is digital marketing and advertising.
Digital advertising is an effective strategy for increasing brand awareness of LR, our programs and our priorities. Instead of depending solely on prospective students finding us by visiting our website, we get our information in front of them on the websites and services they regularly visit or at the top of search results when they are looking for specific keywords.