The LR website is just one component of the university’s digital footprint. It serves as an important hub for university marketing and communications to our many audiences, including prospective and current students and parents, alumni, faculty and staff, donors and friends, the media and general public.
Our audiences learn about LR and transact with the university across our digital footprint. A consistent and positive representation of our brand is essential to our bottom line and in raising the university’s regional and national profile.
When we think about the redesign of LR.edu, we are not just referring to our website. All components of our digital footprint must work together to present a cohesive brand experience since any single component can be the basis for our audiences’ initial introduction, impressions and feelings toward the LR brand.