Re:Design Blog

The Lenoir-Rhyne University Web Redesign Project

Campus sidewalk and building in late summer

Web Redesign RFP

A web redesign Request for Proposal (RFP) provides detailed information about the goals and objectives for our project. It’s a document that we can share with prospective vendors who we want to partner with on the redesign and redevelopment of our website.

To get to the next iteration of LR.edu, we will be starting from a blank slate—completely new design, new user experience and information architecture, new content strategy, new content written on brand, new content management system (CMS) for managing content, new technology and hosting platform, etc.

Included in this post is information about our project goals and requirements for the new website as is detailed in the RFP.

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Students cheer at game

LR’s Digital Footprint

The LR website is just one component of the university’s digital footprint. It serves as an important hub for university marketing and communications to our many audiences, including prospective and current students and parents, alumni, faculty and staff, donors and friends, the media and general public.

Our audiences learn about LR and transact with the university across our digital footprint. A consistent and positive representation of our brand is essential to our bottom line and in raising the university’s regional and national profile.

When we think about the redesign of LR.edu, we are not just referring to our website. All components of our digital footprint must work together to present a cohesive brand experience since any single component can be the basis for our audiences’ initial introduction, impressions and feelings toward the LR brand.

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